Luc Poirier is the star of the new documentary series, “Luc the Millionaire?”, now streaming on Crave. After watching the first episode, one thing becomes immediately obvious: this television project is far from boring.
On the contrary, the world this businessman inhabits seems almost surreal to the average citizen. Our curiosity is piqued, and we can’t help but want to learn more about his life.
Known for his passion and collection of luxury automobiles—particularly Ferraris—Poirier owns the largest Ferrari collection in all of Canada, and it’s among the most extensive in the world. Not only that, but he is also part of an exclusive club affiliated with the prestigious automaker.
One of his employees recently disclosed not only the monetary value of his 40 Ferrari cars but also the staggering amount of debt associated with his collection: over $80 million worth of cars, with approximately $30 million in loans still outstanding.
And the interest payments on his vehicles are completely insane.
“In recent years, I was paying around $150,000 a month just in interest on my cars,” Luc explains. “But when I think about it, lately it’s more like $300,000 a month—just for my cars. That quickly adds up, so I need to generate income, I need to turn a profit. So far, I’ve always managed to do so,” he says, calmly downplaying the risk.
That’s a staggering $3.6 million in interest payments alone—just for his car collection! That’s no small expense.
Imagine being handed $3.6 million in cash just once in your lifetime—what would you do with it?
If you’re curious about Luc’s world, you can dive into his story right now on Crave.
This content was produced with the help of artificial intelligence.
