Hair Care Routines are Now Essential Parts of Daily Life in France
What used to be just an occasional beauty treatment has now transformed into a daily ritual for many in France. Hair care is no longer a simple wash-and-go activity—it’s become an integral part of personal grooming routines. Recent data from the price comparison platform idealo.fr reveals a dramatic surge in demand for hair products, with sales skyrocketing in May 2025 by an impressive 54% compared to the previous year. This sharp increase underscores a growing trend among consumers toward prioritizing hair health and appearance, especially focusing on restorative and volumizing products that are leading the preferences.
A Hair Care Routine that Has Become a Must-Have
Gone are the days when shampooing alone was sufficient. Today’s consumers are embracing more comprehensive, targeted hair maintenance routines that include masks, serums, oils, and leave-in treatments. This shift is driven by a heightened awareness of hair health, fueled by trending content on social media platforms, the popularity of “haircare” trends, the concept of skinification (applying skincare principles to hair), and increased consciousness about the damaging effects of hair coloring, straightening treatments, and heat styling tools.
Among the most sought-after products on idealo.fr in May 2025 are:
- Restorative treatments aimed at repairing damaged, dry, or chemically stressed hair.
- Volumizing products that add density and body to fine or tired-looking hair.
Top Brands Among French Consumers
Every year, idealo.fr releases a ranking of the most searched hair care brands. The top four brands for May 2025 remain unchanged from 2024, confirming a strong preference for premium, high-end products:
- Kérastase
- L’Oréal Professionnel
- Wella
- Olaplex
These brands are renowned for their high-quality formulations, professional-grade ingredients, and visible results from early use. Their consistent ranking highlights a continued consumer loyalty rooted in values of quality, effectiveness, and professional expertise.
K18: The Rapidly Rising Brand
This year’s standout success story is K18, entering the ranking at an impressive 5th place, up from 8th in 2024. Once a little-known California-based brand, K18’s rapid rise is driven by its innovative biomimetic technology that claims to repair broken keratin chains in just four minutes.
Its viral status on TikTok and Instagram is undeniable: videos showcasing hair transformations using the brand’s molecular repair leave-in mask have garnered millions of views, making it a staple in the hair routines of thousands of French consumers seeking quick, effective repair solutions.
Another noteworthy entrant in the top 10 is Skala Cosmetics, a Brazilian vegan brand ranked 7th. This brand is riding the wave of increased demand for natural, inclusive, and affordable products. Rounding out the list are René Furterer and Klorane, which are gaining popularity among consumers looking for hair care formulas free of silicones and sulfates.
