New fashion episode not to miss. Be camaïeu continues to reinvent the basics of the feminine wardrobe with its series “The Essentials Seen By…”, a monthly rendezvous that gives free rein to inspiring women to rethink the key pieces of our wardrobe. This month, the brand marks a notable collaboration with Noholita, a 2.0 fashion icon and influencer with a sharp stylistic flair. The result? A 100% cotton barrel-cut jean with an ultra-desirable silhouette, designed for every woman, every body type, every moment of life.
The Barrel Jeans According to Noholita: An Essential Piece, Twisted with Character
If you keep a close eye on fashion trends on Instagram or TikTok, her face won’t be unfamiliar. Noholita, born Camille Callen, is one of the standout figures in the French digital fashion scene. Known for her casual-chic style and bold looks that never feel loud, she imagined for be camaïeu the jean we’ve all been unknowingly looking for: a barrel-cut jean that is ultra comfortable, roomy without being oversized, rounded yet structured, and slightly tapered at the ankle to sculpt a confident silhouette. All in a 100% cotton denim that breathes authenticity.
This choice is far from trivial. By rethinking this staple of the female wardrobe, Noholita injects her vision of style: free, modern, accessible. A fashion sense that supports women without constraining them, and that celebrates the beauty of everyday life. “I wanted a pair of jeans you’d want to slip on every day, in which you feel good, without sacrificing style,” she says behind the scenes of the campaign.
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A Sustainable Fashion Piece… and Accessible
Available since October 8 at all be camaïeu stores and on celio.com, the barrel jean is priced at $39.99 only. Good news in a climate where inflation weighs heavily on consumer choices.
And above all, a price that doesn’t sacrifice quality: 100% cotton, sturdy stitching, meticulous finishes, and a cut designed to last over time. Yes, be camaïeu’s promise remains the same: essential fashion, accessible and durable.
A Co-Creation That Celebrates Women… and Their Style
By partnering with Noholita, be camaïeu continues its mission of highlighting the women who shape today’s fashion. After several installments of The Essentials Seen By…, the series has established itself as a true manifesto of collective style, where the diversity of visions and body types takes precedence over diktats.
This fourth edition is arguably one of the most successful to date: a timeless jean, revisited with modernity, embodied by a free-spirited and passionate woman. A testament that the essential, when thoughtfully designed, can become a piece with character.
