On June 8th, Hailey Bieber once again demonstrated why she is considered one of the most influential figures in the worlds of fashion and beauty. Freshly announced as a new mother, the founder of Rhode impressed her followers on Instagram by sharing a carousel of photos that exuded sunshine and undeniable style.
Blending subtle sensuality with laid-back California cool, she delivered a genuine masterclass in summer fashion—staying true to her signature minimalist yet chic aesthetic. The photos featured her sporting a simple yet perfectly cut black swimsuit, highlighting her fit figure and naturally luminous tan. Adding a surprising and trendy accessory, she donned a pair of vintage-inspired black cat-eye sunglasses from Giant Vintage, a brand renowned among fashion enthusiasts for its timeless designs.
This fashion detail did not go unnoticed. Notably, the exact model Hailey wore is still available for purchase through the brand’s online shop for under $25—a true steal for fans wishing to add a touch of her style without breaking the bank. Her post quickly garnered millions of likes within hours, and searches for the “Carmen” sunglasses from Giant Vintage skyrocketed. Known for promoting accessible fashion inspired by decades past, the brand’s website was flooded with visitors eager to emulate her look. While the sunglasses remain available for now, the immediate demand suggests that the style may soon be sold out, fueled by Hailey’s influence.
The post underscores a key lesson: luxury isn’t always about high price tags or exclusivity. For her, genuine style lies in the smart pairing of quality staples, carefully chosen accessories, and an attitude that exudes confidence without arrogance. Hailey’s message is clear—be stylish, be authentic, and embrace fashion that feels effortless.
This simple yet powerful message resonated strongly with her audience. Her Instagram update amassing millions of likes reflects how her influence extends beyond trends; it’s about inspiring her followers to find their own effortless style. The popularity of the Giant Vintage “Carmen” sunglasses case exemplifies how a well-chosen accessory can elevate an entire look and drive consumer interest. For now, the model remains available, but given the recent surge in demand, it’s likely to sell out soon.
This phenomenon exemplifies the power of social media to turn everyday fashion choices into global trends overnight. Hailey Bieber’s style continues to inspire countless fans to experiment with vintage accessories, simple swimwear, and a confident attitude—all elements of her signature look. As her influence grows, it becomes evident that accessible fashion and genuine individuality go hand in hand in shaping the modern style landscape.
