Often underestimated, the facial serum is nonetheless an indispensable ally for preserving skin hydration and vitality. Thanks to its light, fluid texture and high concentration of actives, it works deeply where cream doesn’t always penetrate. With its natural hydrating serum, Comme Avant offers a minimalist yet powerful formula, made with organic ingredients and Cosmos-certified standards, to restore radiance, comfort, and softness to all skin types.
Why use a hydrating facial serum?
The skin on the face faces daily assaults: pollution, stress, temperature fluctuations, fatigue… These factors disrupt its hydro-lipid balance and cause tightness, dullness, or a loss of elasticity. This is where the hydrating serum comes in—a concentrated treatment designed to restore and maintain the skin’s natural hydration.
Unlike a cream, the serum has a light, penetrating texture that works deeply. It boosts the effectiveness of subsequent skincare and strengthens the skin barrier. The hydrating serum Comme Avant is formulated without water, based on fresh aloe vera juice, to deliver maximum benefits from the very first application.
A concise, natural, and highly potent formula
What sets the Comme Avant serum apart is its clear, controlled formulation. Only six ingredients, selected for their effectiveness and skin compatibility, make up this organic formula that is Cosmos-certified. No fragrance, no controversial preservatives, no added water: only actives that truly benefit the skin.
- Fresh aloe vera juice: hydrating, soothing, and reparative, it replaces the water typically used in cosmetics. Present in its purest form, it promotes healing and provides an immediate sense of comfort.
- Hyaluronic acid (2.5%): a true molecular sponge, it can hold up to 1000 times its weight in water in the deeper layers of the skin. It improves elasticity, plumps the complexion, and protects against external aggressors.
- Alfalfa extract (10%): rich in antioxidants, vitamins, and minerals, it stimulates the skin’s natural collagen production and restores firmness and radiance to the face.
- Sodium polyglutamate: capable of holding five times more water than hyaluronic acid, it complements its action by maintaining ongoing hydration throughout the day.
The other natural components—xanthan gum and plant-based pentylene glycol—guarantee the product’s stability and a silky texture without irritating the skin.
A water-free treatment for maximum effectiveness
In the majority of over-the-counter serums, water makes up more than 80% of the formula. It provides no particular benefit to the skin. Comme Avant has boldly chosen to remove this unnecessary ingredient and replace it with fresh aloe vera juice, naturally hydrating and nourishing.
That choice concentrates the actives and delivers real, visible effectiveness from the very first uses. The result: plump, soft, and radiant skin with no sticky feel. This organic serum is suitable for dry, combination, or sensitive skin thanks to its optimal tolerance.
A simple, effective routine
The hydrating facial serum easily fits into a daily routine without multiplying products. The Comme Avant team advocates a minimalist approach: a few well-chosen steps are better than layering a bunch of products. Here’s how to use it:
- Cleanse your face with a gentle soap, such as olive oil soap or borage oil soap.
- On clean, slightly damp skin, apply one to two drops of serum. Gently pat to promote absorption.
- Finish with a nourishing shea butter cream to seal in the hydration.
This ritual, repeated morning and night, helps maintain hydrated, bouncy, and radiant skin throughout the day.
Responsible choices for skin and the planet
Comme Avant’s approach goes beyond cosmetic efficacy. The hydrating serum is packaged in a reusable and recyclable amber glass bottle, with minimal over-packaging. A refill option helps limit waste while preserving product quality.
The ingredients are natural, biodegradable, and sourced from certified organic supply chains, ensuring a minimal environmental impact. This alignment of effectiveness, transparency, and planet-friendly ethics makes it a product that’s both high-performance and ethical.
Visible and lasting benefits
Regular use of a natural hydrating serum yields visible results in just a few days: the skin regains radiance, elasticity, and comfort. Tightness fades, skin texture becomes more even, and the complexion looks more uniform.
Thanks to the synergy between hyaluronic acid, sodium polyglutamate, and alfalfa extract, this serum works on immediate hydration and long-term skin regeneration. Result: plump, soothed, and luminous skin day after day. Using a hydrating facial serum means offering your skin a targeted, deeply effective treatment. With its short, organic, water-free formula, the Comme Avant serum redefines the rules of natural hydration. A concentrated dose of pure actives that respects the skin as much as it protects the planet. A simple gesture for radiant, long-lasting hydrated skin.
