Respect, dignity, and fairness will never be negotiable for us.
Patricia Paquin and Louis-François Marcotte are the proud owners of Café/Counter Chez Cheval, a beloved spot located in part in Mont-Saint-Hilaire and well established over several years.
Shoot your scoop
Did you see something? Discretion guaranteed.
It would seem their team recently wanted to ride a very popular trend and give online audiences a thrill by sharing an apology letter that… turned out not to be one after all!
The famous apology letter… or the art of making their coffee shine
“Public‑interest message! The Chez Cheval team would like to apologize for all of the emotions our coffees, pastries, and little moments of sweetness have stirred over the years. We know that our $2 lattes on Tuesdays, pastries served warm and freshly baked, and meals crafted to simplify your dinnertime may come as a surprise. And since we’re talking about emotions, we also want to address the questions that a piece published today in La Presse raised about programs employing people with differences, sometimes underpaid or not paid at all. At Chez Cheval, we want to reaffirm that all the autistic-spectrum individuals we employ are paid fairly, just like every other member of our team. Respect, dignity, and equity will never be negotiable for us. We’re sorry if your days got a little too filled with sweetness, pleasure, and great sandwiches. —The Chez Cheval team,” the crew declares, with no real fault to answer for… except perhaps for using a new marketing tactic.
Apologies… accepted!
Furthermore, it appears that their “apologies” were very well received by online users and visitors to the cafe, who claimed to accept them willingly.
Another team joined in
The café team owned by the couple of public figures wasn’t the only one to jump on this trend and to share a bogus apology on social media.
Indeed, the team of the TV show Véronique et les Fantastiques also used this tactic to grab the audience’s attention in a playful—though perhaps a little stressful for some—way.
In their version, they apologize for the emotions the show has caused them over the years… as well as for all the fun they’ve provided you.
Did you fall for it?
Apologies, yes… for a bit of gratuitous stress!
So, what do you think of this little ruse? Did it work on you… or did you smell trouble coming?
This content was created with the help of AI.
