Primark x Rita Ora: A Look at the Fall/Winter 2025 Romantic Grunge Collection

Attention to those who love mixing vintage with boldness : the season’s most anticipated fashion collaboration is finally here. Primark has just unveiled the winter drop of its collection “Primark Presents Rita Ora”, and it promises to make wardrobes buzz. Between retro influences and confident modernity, this autumn-winter 2025 line leans into contrasts, textures and bold prints to offer a wardrobe that is as edgy as it is stylish.

Grunge romantique: le ton est donné

With this new capsule, Primark and Rita Ora deliver a powerful and liberated style statement. Dubbed “romantic grunge”, the collection blends the rebellious spirit of 1990s British punk with a feminine, self-assured sensibility. The result? Silhouettes that are polished yet accessible, from layered plaid dresses to oversized jackets, oversized diamond-pattern knits and wide-leg pants in leopard prints.

The singer, known for her sharp fashion sense and attention to detail, stamps her bold signature on every piece. The wardrobe leans into contrast, at once cool and sophisticated, with textures that clash (corduroy, tweed, faux fur, distressed denim, fluid jersey) and colorways that range from punchy to deep: burgundy, forest green, black, and muted tones punctuated by bright accents.

A collection designed for women who dare

La force de cette ligne réside dans sa liberté de ton. Chaque look invite à l’expérimentation stylistique, en misant sur la superposition, les pièces fortes et des accessoires assumés : bottes imposantes, bijoux chunky, bonnets à strass, sacs effet patchwork ou ceintures cloutées. Rien n’est trop. Tout est dans l’attitude.

“This collection is an extension of my personal universe. I wanted it to allow everyone to express their personality, unfiltered”, explains Rita Ora. “I’ve always loved playing with clothes, mixing feminine and masculine, the romantic and the rebellious. This collaboration with Primark is exactly that”.

Rita Ora’s style… priced to please

Great news: as with Primark, style doesn’t have to mean burning a hole in your wallet. The pieces in the collection are available starting at about $5, a democratization of sharp style made possible by the brand’s expertise in accessible fashion.
Oversized jackets, wide-leg pants, tartan skirts, striped knits and asymmetric dresses comprise a complete fall-winter wardrobe, where each piece can easily be mixed with basics.

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