Olivia Jade Embodies Effortless Elegance in Good American’s New Campaign

The “quiet confidence” has never been so beautifully embodied. For its Fall 2025 campaign, Good American — the brand founded by Khloé Kardashian — has chosen Olivia Jade as its new ambassador. A collaboration as chic as it is natural, celebrating refined simplicity, gentle nostalgia, and effortless style.

A Look That Is Both Playful and Confident

In this fall collection, Olivia Jade embodies this “quiet confidence” perfectly—a certain spark that feels both spontaneous and curated, the signature mark of Good American.
Reimagined suiting, second-skin denim, loose turtlenecks, structured trenches, and sculpted bodysuits: the pieces play with textural contrasts, flattering cuts, and neutral sophistication for a modern, versatile wardrobe.

“This is exactly the kind of clothes that makes me feel like myself. I love how the collection blends structure and softness, power and femininity”, Olivia Jade says.

Good American: The Inclusive Brand That Breaks the Rules

Founded in 2016 by Khloé Kardashian and Emma Grede, Good American quickly established itself as a pioneer of inclusive fashion.
Available from size 32 to 60, the label celebrates bodies in all their diversity. The mission? Empowerment, comfort, and zero compromise on style. And this Fall 2025 collection is no exception: silhouettes designed for everyone, highlighting curves without artifices, in durable, comfortable fabrics.

A Diary-Style Campaign

With its warm tones — sand, olive, tobacco, deep burgundy — and cocooning fabrics, the collection evokes those autumn moments frozen in time: city strolls, coffees with friends, and early-evening gatherings. Yet behind this nostalgic aesthetic lies real modernity: every cut, every detail is crafted to fit the real life of today’s active women.
Photographed in a natural, intimate light, Olivia Jade appears relaxed, self-assured, radiant. Her looks oscillate between pared-down minimalism and relaxed polish. Through her, Good American celebrates the return to essentials, a gentle yet defined femininity.

Where to Shop the Collection?

The new Good American x Olivia Jade collection is now available:

• On goodamerican.com
• On ASOS.com
• At the Galeries Lafayette stand in Paris