A few months ago, a commercial created an enormous buzz across our screens. It came from the home improvement and renovation giant RONA. The name probably sounds familiar: we’re talking, of course, about Mike at RONA.
Shoot your scoop
Did you see anything? Discretion assured.
A character that quickly became iconic… even though, of course, it is played by an actor. An actor who, until quite recently, dreamed of breaking into the arts—and overnight, he became a household name.
His name? Alexandre Pronovost…
Incidentally, he was recently spotted at a Montreal Canadiens game, in addition to having inspired his own Halloween costume, which ended up on sale at RONA.
It must be said: Mike is now a popular figure in Quebec, and his face is hardly out of sight. And it was during a recent television appearance that we learned more about him… the real him!
A guest on Tout le monde en parle!
Yes, he talked about his sudden popularity, but also about his wish to land other roles in the future.
He also mentioned that he doesn’t believe his association with Mike will prevent him from finding new TV projects — on the contrary, he sees this visibility as a springboard.
The show’s host, Guy A. Lepage, on Sunday even asked him if he expected to be parodied in the Bye Bye 2025…
And his reply is, to put it plainly, very promising, but also intriguing!
«Well, it’s definitely, definitely that I hope to be seen, but there’s one thing I can tell you exclusively tonight (…) We’ve got a commercial coming up in the Bye-Bye (…) that’s already shot. With Mike at RONA (…) I can’t wait for you to see it in the Bye Bye. So I invite you to watch the Bye-Bye… and especially the Bye Bye commercials», replies Mike… ah no, Alexandre, to Guy.
There’s no doubt this forthcoming ad will almost certainly seize our thoughts… or remind us of the famous song Mike at RONA!
But beyond this confession, we’ve mainly discovered a passionate actor, clearly happy about the luck he has and the widespread public recognition. A meteoric rise he welcomes with a lot of humility… and a contagious smile.
Would you like to see Alexandre in a TV role?
This content was created with the help of AI.
