An essential fashion icon of her generation, Hailey Bieber makes her grand return as the global face of DKNY. Following a high-profile initial collaboration, the duo continues its momentum with a bold, artistic Spring 2026 campaign that is deeply rooted in the house’s New York DNA. Between heritage and modernity, this new collection celebrates fashion as a form of free expression, driven by a strong visual aesthetic and a contemporary take on urban style.
A campaign inspired by 1960s New York art
For this season, DKNY draws inspiration from the downtown New York art scene of the 1960s—a period defined by creative energy, artist studios, and the birth of new forms of expression.
The campaign unfolds in a quintessential New York loft, a true symbol of freedom and intellectual ferment. In this raw and inspiring space, Hailey Bieber becomes both muse and artwork.
Photographed in black and white, she moves at the heart of a series of introspective images where celebrity is regarded as a wholly artistic creation. The result: a minimalist, almost cinematic aesthetic that highlights the power of the silhouettes and the model’s natural poise.
A modern collection where sensuality meets a masculine edge
The Spring 2026 collection plays with contrasts and layering, blending structured elegance with confident sensuality.
Among the standout pieces :
- A flowing trench paired with an open denim shirt, revealing fitted layers
- A tailored trousers paired with loafers, offset by a visible bra and an oversized top
- The iconic “Naked Dress,” popularized by Sex and the City, reimagined in a contemporary black version with sheer straps
- A pinstripe mini dress with a flawless drape
- Casual denim paired with a structured blazer, a nod to the 1990s
Each look embodies a vision of a liberated women’s wardrobe, where traditional codes are deconstructed and reinterpreted with a modern edge.
New York style on display
Impossible to discuss this collection without acknowledging its roots in New York culture. The campaign captures the city’s raw and plural energy, straddling sophistication and nonchalance.
Among the iconic elements :
- The New York Yankees cap, born from a collaboration with DKNY
- A monochrome palette dominated by black, white, beige, and denim
- Bold sunglasses and a signature bag that define each silhouette
This mastered minimalism puts the focus on the essentials: the cut, the attitude, and the personality.
