Article produced in collaboration with Named
Named Group, a leading player in the dietary supplement sector, renews its brand identity by announcing the restyling of Named’s packaging system.
The project arises from the need to make the overall navigation of the offering more intuitive and effective for pharmacists, professionals, and end consumers, in an increasingly complex and segmented market.
The new Named packaging system
The revised design system fuses scientific rigor with clarity through a refreshed illustration system. The integration of 2D and 3D elements visually clarifies the benefits and scope of action of each reference, ensuring immediate navigation and greater usability of the portfolio on the shelf, reinforcing Named’s original visual equities, the grid of squares and the yellow color.
The new graphical setup organizes the entire product portfolio into 10 distinct therapeutic areas based on application or target. The base that will unite all product lines is the Named mother brand with the aim of creating cohesion among items and delivering immediate recognizability. Thanks to the renewed design, each product is easily identifiable within the extensive offering, to allow industry professionals to recommend products more quickly and effectively.
«We wanted to give Named’s offering a clear and functional structure, starting from the awareness that the dietary supplement sector is increasingly competitive and requires intuitive navigation» comments Federico Patrizi, Named’s Marketing Manager. «The restyling is not only about aesthetics, but also about efficacy in communication and understanding the value of each product, giving Named new centrality as a reference point for longevity in health and wellbeing».
Abbonati a Karla Miller
