Celio Launches Its First Women’s Clothing Collection

It marks a historic turning point for Celio. After nearly fifty years dedicated exclusively to men’s wear, the French brand is taking a bold new step by announcing its very first line dedicated to women. A strategic evolution that signals a profound shift in its identity… and one that has sparked curiosity in recent days. Indeed, it all began with an intriguing public-relations move: the mysterious disappearance of the “L” from the brand’s name. A detail that quickly drew the attention of internet users, before Celio revealed the meaning behind the move. Behind this marketing ploy lay a strong message: “celio ce n’est plus sans elles”.

A natural evolution for an iconic brand

Founded in 1978, Celio has over the decades established itself as a staple player in men’s ready-to-wear. Known for accessible, comfortable, well-cut clothing, the brand has earned a loyal following with a simple promise: essentials for everyday life at the right price.

With the launch of Celio Women in March 2026, the brand widens its horizon. The aim isn’t to renounce its DNA, but to extend it by adapting it to a new audience.

This opening toward the women’s wardrobe fits into a broader objective: to offer inclusive fashion, designed to support everyone in their daily lives.

An army of famous— and stylish—ambassadors

To embody this launch, Celio has chosen to surround itself with several personalities from complementary worlds. Among them, Camille Cerf, as well as Noholita, Sissy Mua, Angélique Angarni-Filopon and Lilyslilah.

These varied profiles reflect the diversity of the women the brand aims to reach. Each, in their own way, embodies a lifestyle, an energy, and a way of owning fashion.

Through these choices, Celio makes clear its intention to offer fashion that speaks to everyone, without distinction, highlighting different journeys and personalities.