Why Period Underwear Is Becoming More Popular Among Women

For years, menstrual underwear was regarded as a niche solution, but it has now established itself as a credible alternative to disposable hygiene products. In terms of absorption, comfort, and durability, this technical undergarment meets the expectations of women who want reliable protection that fits their daily life, without compromising safety or freedom of movement.

Menstrual underwear: a modern protection that adapts to your needs

Today, menstrual underwear is part of the options used during periods, just like disposable protections. Designed to provide reliable protection throughout the day, it relies on a blend of technical fabrics capable of absorbing flow while reducing the sensation of dampness.

Its mechanism is straightforward: several fabric layers ensure absorption, retention of liquid, and protection against leaks. This type of protection can be worn alone or as a supplement to another solution depending on the intensity of the flow.

While disposable protections remain widely used for their practicality, menstrual underwear offers an appealing alternative to diversify options and tailor protection to one’s lifestyle.

A level of absorption at the heart of performance

When it comes to choosing a period protection, absorption capacity remains a key criterion. An effective pair should allow you to go about daily activities with confidence, without worrying about leaks.

At Nana, absorption performance lies at the core of developing menstrual underwear. With more than 40 years of expertise in feminine hygiene, the brand has developed menstrual underwear capable of handling every type of flow:

  • light flow;
  • moderate flow;
  • heavy flow.

This variety makes it easy to pick underwear that suits your flow, different moments of the cycle, and even light urinary leaks.

Another notable point: Nana’s menstrual underwear claims up to 12 hours of protection, a duration that typically aligns with a workday or a full night’s sleep. This helps reinforce the sense of security sought during that period.

Comfort and safety: criteria that have become essential

Beyond absorption, comfort plays a major role in the user experience. A menstrual underwear should fade into the background while remaining high-performing.

Nana’s undergarments carry the OEKO-TEX® Standard 100 label, guaranteeing that the textiles have been tested for the presence of harmful substances. This certification serves as a benchmark for many consumers who pay close attention to the composition of products that stay in contact with the skin for extended periods.

The underwear is also designed to fit different body shapes, with sizes ranging from 2XS to 3XL. Several styles are offered:

  • Bikini for discreet wear;
  • Hipster for a good balance between support and comfort;
  • High-waisted, particularly suited for heavy flows or postpartum.

This variety illustrates a strong market trend: offering protections that meet the needs of all women, regardless of age or circumstance.

A reusable solution designed to last

The durability of menstrual underwear is another factor to consider when buying. Nana models are advertised as reusable and durable up to 50 washes, provided you follow the care instructions.

In practical terms, this usually means:

  • a rinse with cold water after use;
  • machine washing at a low temperature;
  • air drying.

Easy to maintain, menstrual underwear naturally fits into daily routines and quickly becomes a reflex during menstruation.

A brand committed to feminine hygiene

As a brand focused on feminine hygiene, Nana emphasizes that feeling confident and comfortable is essential to “dare to do anything.”

This commitment is expressed through concrete actions. Since 2011, the brand has donated more than 5 million pads to the French Red Cross to support women experiencing homelessness. Nana also works with the ADSF (Association for the Development of Women’s Health) to strengthen support for people affected by menstrual precarity.

These initiatives remind us that access to period protections remains a significant social issue.

How to choose the right menstrual underwear?

Before making a decision, several criteria deserve attention. Flow remains the primary indicator: a protection that is too light can be uncomfortable, while one that is overly absorbent may feel bulky.

To pick the right menstrual underwear, it is also important to consider:

  • the cut, for optimal support;
  • the claimed protection duration;
  • textile certifications;
  • ease of care.

Some women opt for multiple pairs to rotate during the cycle, which allows the protection to adapt day by day.

An alternative that complements the protection options

Menstrual underwear today sits within a broader landscape of period protections. Not necessarily replacing disposable options, it provides an additional choice for managing this time with greater flexibility.

For some women, it will be preferred at night; for others, during days of remote work or moderate sports. The key is to choose the solution that best fits your comfort and lifestyle pace.

Practical, reliable, and designed for different levels of flow, menstrual underwear meets current expectations for period protection. Thanks to its historical expertise, Nana emphasizes strong absorption capacity, protection of up to 12 hours, and styles suited to a wide range of profiles. As an alternative to disposable protections, it offers a new way to experience your period—with more comfort, confidence, and daily freedom.

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Karla Miller

Karla Miller

founder and editor of this lifestyle media. Passionate about storytelling, trends, and all things beautiful, I created this space to share what inspires me every day. Here, you’ll find my curated take on style, wellness, culture, and the art of living well.