Each year, Sephora establishes itself as the ultimate barometer of beauty trends. When the retailer decides to welcome new brands to its shelves, it’s never by chance: innovation, desirability, and viral potential are always on the agenda. At the start of the year, three names are generating particular buzz. From ultra-high‑performing makeup coming from the United States to haircare that’s taking Spain by storm, and a fresh take on French skincare, these brands newly arrived at Sephora promise to shake up our beauty routines. A closer look at three innovations you absolutely must discover.
One/Size: the iconic American brand finally lands in France
One of the year’s most anticipated launches is here. Ultra-popular in the United States, the brand One/Size has just landed at Sephora France, and the enthusiasm is already tangible. A few days after its official debut, the products are topping social media trends, especially on , where the feedback is unanimous.
Founded by celebrity makeup artist Patrick Starrr, One/Size operates on a straightforward creed: high-performance complexion makeup that is inclusive and uncompromising, able to blur imperfections, smooth the skin, and keep makeup in place all day long.
Here’s what’s on the menu:
- a loose, blur powder,
- a perfecting makeup base,
- a mattifying setting spray,
- a pearlescent illuminating serum.
But the product that earns unanimous praise, unsurprisingly, is the pearl‑infused setting spray. Its effect? A ultra-subtle iridescent veil with rainbow highlights that instantly elevates a natural makeup look to a sophisticated finish, without heaviness or a greasy sheen.
Beyond its luminous finish, this spray checks all the technical boxes: pore tightening, oil absorption and long wear. An essential for those who want a flawless complexion from morning until night, or even late into the night.
GOA Organics: the Spanish haircare brand that will define 2026
After literally igniting Spain, GOA Organics is finally landing in France, specifically at Sephora. A much-awaited arrival, given how the brand has established itself as the haircare phenomenon of recent years on the other side of the Pyrenees.
Born with a clear vision, GOA Organics aims to offer powerful, natural and desirable haircare capable of transforming hair while respecting its health. From the outset, the brand stood out with a strong identity: .
What fuels its success? A perfectly balanced alchemy between:
- des effective formulas,
- a ultra-gourmand aesthetic universe,
- and storytelling that speaks to an entire generation.
At GOA Organics, hair becomes a true field of expression. Curly, straight, wavy, thick or fine: every product slots into bespoke rituals, designed to meet the specific needs of each hair type.
The formulas, natural, vegan and ultra-efficient, pair plant actives, fruit extracts and high-performance ingredients to deliver visible results from the very first use:
intense shine, immediate softness, frizz control.
GOA Organics isn’t just about conditioning hair: the brand reinvents the haircare experience, blending performance, sensory pleasure and a joyful aesthetic. Already widely embraced in Spain, it is now staking its claim as the haircare brand to watch in France for 2026.
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Glowery: skincare that truly speaks to our skin
Newest arrival at Sephora, but certainly not the least intriguing: Glowery, a French brand born from a simple idea… and incredibly contemporary.
After more than twelve years spent shaping its vision at various maisons, Alexandra Kolasinski decided to build a project in her own image: free, demanding and slightly cheeky. The concept was born almost by accident, on a Tuesday, during a chat with her three best friends: “What if we created a skincare routine that truly understands us?” From that spontaneous line came Glowery, launched in 2024, with a clear ambition: to offer skincare that speaks the same language as those who use it. A sincere, modern, unpretentious skincare line, with just the right amount of mischief.
At the heart of the brand: the skin barrier. Glowery develops a line of products where rigorous science meets a pop and colorful universe, far from anxiety-inducing or overly medical language.
The promise instantly captivated: products designed for living skin, capable of weathering short nights, intense emotions and busy mornings. A skin anchored in its era, imperfect yet balanced, strong and luminous.
Between ultra-pop packaging, high-tech formulas and a decidedly unpretentious tone, Glowery is proving to be the new skincare brand that truly understands our modern lives.
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