In recent months, a new trend has taken over the beauty world: after applying skincare, the focus is now on skincare… to drink. The idea? Nourish the skin from within to reveal its radiance. And among the followers of this new-generation routine, Hailey Bieber stands out as a true reference. Her collagen smoothie, which went viral, is now presented as an essential ally in the fight against aging signs.
A skin put to the test daily
Pollution, UV rays, oxidative stress, fatigue… every day, the skin is subjected to multiple aggressions. The result: it gradually loses radiance, elasticity, and firmness. Over time, natural collagen production also declines, promoting the appearance of wrinkles and sagging skin.
In light of this, more and more brands are turning to ingestible solutions to complement topical care. It is in this spirit that Vital Proteins developed an innovative formula designed to work from within.
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Karla Miller