- Luc Poirier reveals the most exotic car in his collection… and its value is impressive.
- The businessman explains why cars have become a major investment for him.
- A specific event completely changed how he collects Ferraris.
Luc Poirier was in town for an interview with Isabelle Maréchal on QUB, as the Montreal Formula 1 Grand Prix is drawing the attention of car and motorsport enthusiasts right now. The businessman used the chance to discuss his well-known passion for collectible cars, a field that now occupies a significant place in his life.
During the interview, Isabelle Maréchal asked him:
“What is the most exotic car in your collection, Luc?”
“Lately, it’s the , which is worth about $21 million,” Luc Poirier replied.
“And how much did you pay for it?” asked the host.
“About $7 million,” Luc clarified.
He explained that his love for cars goes beyond mere enjoyment, because it also serves as a strategic investment.
“It’s a passion for me, cars, but it’s also an investment. Car prices have exploded over the past two to three years. Fortunately, I started my collection during COVID. What happened is that during COVID, instead of renewing my lease, I was in an office building at 10-30; I decided to rent a warehouse, set up my offices there, and start a collection. Luckily I did that, because my collection—which I paid $40 million for—now sits at about $110 million,” Luc explains.
Through this interview, Luc Poirier highlights a passion that has become a major investment portfolio in a market that’s buzzing with activity.
A Passion That Endures
During the conversation, the host notes that Luc Poirier began saving money at a very young age in order to afford high-end cars. Coming from a family with modest means, he had to work hard to access this level of luxury, gradually granting himself more of it as the years passed. That discipline and his passion eventually led him to build an impressive collection:
“Since then, I’ve been buying Ferraris since 2004. I put down my first deposit in 2000. There was a four-year wait back then to receive a Ferrari. (…) I bought at least one to three Ferraris every year, every year, up until 2020. In 2019, I was refused a special car, they told me: ‘You’re not a collector.’ From that moment on, I decided to pursue collecting. Before that, I bought a lot each year, but I sold them within the year or the following year.”
He emphasizes that this refusal marked a pivotal turning point in how he approached his passion, shifting from a regular buyer to a true, structured collector.
As a reminder, Luc Poirier recently made headlines in connection with an incident involving a vehicle he owned that was reportedly linked to a serious accident in a garage. According to reports, Montreal businessman Richard Papazian was said to have suffered serious burns during an incident at Ferrari Québec.
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