Sophie Davant probably thought she was pleasing her audience by opening the doors to her private dressing room. On October 16, 2026, the 63-year-old TV host seized her Instagram account with 261,000 followers to announce an online auction on the Whatnot app. Worried about making space in her closets, the journalist promised pieces accessible to everyone. But the initiative quickly devolved into a bad buzz. Numerous online users expressed outrage, arguing that the star would do much better to donate her belongings to charitable organizations.
On camera, the presenter nevertheless faced the moment with spontaneity and enthusiasm. “Well, you’re privileged, because I’m taking you into a place I shouldn’t show you because it’s so badly organized,” she declared to introduce the behind-the-scenes of her wardrobe. Clothes, size 38 shoes, skirts, or a navy blue dancer’s tutu: Davant insisted the auctions would start at very affordable prices. “You’ll be able to dress for little money, because we’re starting at low prices,” she asserted.
A financially controversial choice drew sharp backlash from online commenters
Yet the argument of low prices did little to quell curiosity or anger among part of her audience. In the comments under the post, hostile reactions piled up within hours. Many followers didn’t understand why a public figure would choose to sell personal belongings instead of donating them to aid organizations.
The sharp remarks just kept coming under the video. “And what will you do with the money, which charity please?” queried one user, quickly joined by others: “I thought this was for associations… disappointed.” Some were more vociferous about the intent behind the move, saying: “She’d be better off giving to charities“, “Need money? This is going to be expensive with the auctions!!” or directly suggesting: “Why not donate the excess clothes and shoes to charities? It could help people in need…“.
A presenter regularly targeted on social media
This torrent of scathing messages illustrates once again the complex relationship the TV star maintains with a portion of her audience. Sophie Davant is indeed a familiar target of online reproach. Not long ago, at the start of October 2026, her appearance at her son Nicolas Sled’s wedding in Sicily sparked a fierce controversy over her fashion choices. At the family ceremony, the navy ensemble and the oversized hat worn by the groom’s mother drew biting mockery, with some comparing her outfit to mourning attire. Faced with these recurring attacks, the journalist had to publicly explain herself to justify her sobriety and her wish not to steal the spotlight from the young couple. With this new virtual wardrobe sale, Davant finds herself again at the center of debate. Between exasperation and a desire to offer secondhand pieces, this live sale is shaping up to be a high-tension media moment.
