Sportswear is no longer confined to the gym. Sculpting leggings, minimalist sports bras, second-skin sets, and oversized pieces have gradually left the locker rooms to make their mark in everyday life. The result: brands that specialize in athletic wear are now competing in ingenuity to offer silhouettes as desirable outside of workouts. Among the labels worth checking out, some lean on flattering cuts, others on technical fabrics, and still others on aesthetics designed for social media. Here are five sportswear brands to keep on your radar.
SWK: Sportswear You Can Wear Anywhere
SWK (Some Will Know) sits at the forefront of this new generation of brands that deliberately blur the line between sport gear and everyday dressing. The label focuses on clean, easy-to-match silhouettes: leggings, sports bras, fitted tops, and coordinated sets that can accompany a workout as well as a casual look. Its main strength? Pieces that are refined enough to immediately read as polished, without tipping into overly technical athleisure.
Glowmode: Comfort First
Impossible to talk about the new wave of sportswear brands without mentioning Glowmode. The label has made its mark with pieces designed to hug the body while prioritizing comfort. Leggings, shorts, sports bras, or monochrome sets make up a wardrobe that’s notably easy to wear. The close-fitting cuts give a modern look while the colorways let you move beyond the traditional gym-black. Glowmode thus speaks to Pilates and yoga devotees as much as to those simply seeking comfortable clothing for busy days.
Ekstract: A More Fashion-Forward Aesthetic
With Ekstract, sportswear takes a more fashion-forward turn. The brand, imagined by Kiabi, plays with volume, cuts, and details to offer pieces that can easily be integrated into a daily wardrobe. We especially appreciate this approach because it allows you to assemble a sporty silhouette without the impression of wearing gear meant only for training. An oversized sweatshirt, a comfortable pant, or a fitted piece can be paired with sneakers, a blazer, or more sophisticated accessories to create a hybrid look.
Teveo: The New Reference for Sculpting Sets
Teveo has made its mark with a highly recognizable aesthetic and sets designed to move with you while highlighting the silhouette. The brand offers leggings, sports bras, and coordinated sets in a color palette that’s particularly on-trend. A way to make athletic wear almost as desirable as any other fashion piece. Monochrome ensembles are indeed one of the signatures of this look: you pick your leggings, your sports bra, and potentially a matching top to achieve a perfectly coordinated silhouette.
H&M Move: The Swedish Giant Goes Sport-Mode
Last brand to watch: H&M Move. With this line, the Swedish giant is tapping into the world of sportswear and offers pieces designed to support different athletic activities. The appeal? Recreating H&M’s accessible, contemporary aesthetic in a wardrobe built for physical activity. Leggings, tops, sports bras, and looser pieces allow you to assemble a full outfit without necessarily investing in several specialized labels.
