Long Hair Goals: Yuumae by Coralie Porrovecchio Sparks Social Buzz

On TikTok as on Instagram, a new hair obsession is taking hold: long, strong, shiny hair… and above all, in perfect health. In this quest that has become nearly universal, one French brand clearly stands out: YUUMAE. Founded by Coralie Porrovecchio, it captivates with its distinctive approach, blending science, well-being, and a philosophy of life.

A brand born from a personal experience

At the origin of YUUMAE lies a personal tale. After postpartum hair shedding, Coralie Porrovecchio realizes that her scalp was weakened by a mix of emotional stress and harsh products. This awareness becomes the launchpad for a more ambitious project: to create a brand capable of treating the problem at its roots.

Because here, the concept is clear: you don’t just treat the hair, you first take care of the scalp. Inspired by the Japanese philosophy of karma, YUUMAE believes that hair beauty is the direct reflection of our inner balance. A holistic vision that turns a routine into a true ritual, almost meditative.